Take Care of Your Most Important Product
Self-care is the foundation of everything you're building.
Hey, I’m Marco 👋
On the surface, I build digital products. But underneath, I’m building something deeper — a life guided by freedom, curiosity, and intention.
This is One Million Goal: Inner Game — reflections, principles, and thoughts from the solopreneur path.
You know what hit me the other day? We spend so much time optimizing our businesses, our products, our funnels but we completely neglect the one asset that makes everything else possible: ourselves.
Think about it. If someone handed you a business and said, “This is your only source of income for life, take care of it,” you’d obsess over every detail. You’d monitor its health, invest in its growth, protect it from toxic partnerships, and make sure it had everything needed to thrive.
But when it comes to the human running that business (you) we somehow think different rules apply.
I see it everywhere. We push through exhaustion because “hustle culture.” We say yes to every opportunity because “you never know.” We surround ourselves with energy vampires because “networking.” We treat our minds and bodies like they’re infinitely replaceable.
Here’s the thing: loving yourself isn’t about bubble baths and positive affirmations. It’s about showing up for yourself the way you’d show up for someone you’re responsible for.
When I wake up and ask, “What would I do today if I was taking care of my human?” the answers change everything. I don’t skip meals during back-to-back calls. I don’t say yes to projects that drain my soul. I don’t hang around people who make me feel smaller.
You don’t even have to like yourself today to love yourself. Liking yourself can come later, with all the ways you make yourself proud, all the boundaries you set, all the promises you keep to yourself.
But loving yourself? That’s your job. Right now. Today.
Because here’s what I’ve learned building businesses for over a decade: you can optimize all the systems you want, but if the person running them is burned out, bitter, or broken, none of it matters.
Your business is only as strong as the human behind it. And that human? That’s your most important product.
Take care of them.