What One Million Goal Really Means
It's not about the money.
Years ago, I thought I’d follow the classic path.
Build a startup.
Raise money.
Grow a team.
Scale to dozens of people.
To understand that world, I stepped fully into it.
I spent years as a C-level, working alongside incredible CEOs.
I read everything about leadership.
I learned how to build organizations, how to design teams, how to make companies scale.
And somewhere along the way, I found my style.
I’ve always believed one thing deeply: a company can only grow if the people inside it grow.
In one of the final episodes of Ted Lasso, the coach of Manchester City tells Ted:
“Don’t worry about wins or losses. Just help these guys be the best version of themselves on and off the pitch. That, in the end, is the most important thing.”
The whole series revolves around that idea.
If the people around you get better, everything else follows.
I felt the same spark when I read an interview with Giorgio Locatelli, the Michelin-starred chef behind Locanda Locatelli.
He once said his success isn’t measured in stars or revenue, but in how many chefs he’s helped grow beyond him.
That hit me hard.
Because while working in different companies, I also saw the other side.
What it really takes to build big organizations.
Hundreds of employees.
Investors.
Board meetings.
Quarterly targets.
Endless alignment.
I saw how the constant need to answer to scale creates its own gravity.
How solving problems created by scale slowly pulls focus away from what actually matters.
That’s when I started exploring a different path.
Indie hacking.
Solopreneurship.
Building products alone, or in very small teams, with the goal of creating value and real impact.
That’s how One Million Goal was born.
And yes, the name can be misleading.
The goal isn’t “to reach a million.”
The goal is to prove to myself, and to anyone watching, that there’s another way to build something meaningful.
With ambition, yes. But without drifting away from what really matters.
If, along the way, this small blog inspires someone to start their own journey, to define their own One Million Goal… I’d already consider this a success.
Because this was never just about numbers.
It’s about believing in your values. About proving you can build something important without losing yourself in the process.
One Million Goal is a compass.
And the direction it points?
Toward a life where ambition and integrity aren’t opposites.
Where growth doesn’t mean sacrifice by default.
Where you can build something extraordinary and still be there for dinner.
That’s the real goal.
So now I’ll ask you… What does your One Million Goal look like?