Coming October 1st
Each week: real revenue numbers, lessons from the trenches, and the AI tools actually working .
Hey, I’m Marco 👋
One person. One laptop. Building digital products in public on the road to €1M.
This post is part of Build in Public, a series from One Million Goal where I share everything behind the scenes — from the first line of code to the latest revenue update, with complete transparency.
There’s a moment when you realize the world has fundamentally shifted—and you’re either riding the wave or watching from the shore.
Mine happened when I read Sam Altman’s prediction: “AI will make it possible for one person to build a billion-dollar company very soon.”
Then NVIDIA’s CEO doubled down: “AI will create more millionaires in 5 years than the internet did in 20.”
I don’t just believe this. I’ve seen it starting to happen.
After selling my first side project for €220k and spending years as Chief Product & Technology Officer at startups and scaleups—managing tech teams, building digital and hardware products, applying AI, learning the ins and outs of scaling—I've realized something:
The barriers to building a million-dollar business have never been lower.
AI isn’t just a tool anymore. It’s a superpower for product builders.
But here’s the problem: millions of people now have access to this superpower, yet most don’t know how to turn it into sustainable revenue. They can build, but they can’t business.
So I’m going to prove it’s possible.
Starting October 1st, I’m documenting my journey from 0 to €1M in revenue as a solopreneur. Not just talking about it—actually doing it, in real-time, with full transparency.
This isn’t another “guru” promising quick riches. This is a product engineer and designer from Italy who’s already built and sold one side project, now betting everything on the idea that one person + AI can create something extraordinary.
What you’ll get here
Every week, I’ll share:
The unfiltered truth about building solo (the wins, the failures, the 3am debugging sessions)
Real numbers - revenue, costs, time invested, what’s actually working
Actionable insights from someone who’s been in the trenches of tech teams and startup exits
AI tools and strategies that are actually moving the needle (not just the shiny new toys)
This is for people who want to bet on themselves. Whether you’re a developer, designer, marketer, or just someone with an idea and the courage to try.
This journey is for anyone curious about what turning ideas into €1M revenue actually looks like.
Why now?
Because at some point you have to stop talking about dreams and start chasing them.
Because the window of opportunity that AI has opened won’t stay this wide forever.
Because talking about entrepreneurship and actually being an entrepreneur are two completely different things.
And because someone needs to show that it’s not just possible, it’s happening right now.
The One Million Goal starts October 1st.
Are you ready to see what one person can build?
If you enjoyed this, you’ll love my weekly newsletter documenting the real story of building something from nothing in the age of AI.