The One Million Goal
Each week: real revenue numbers, lessons from the trenches, and the AI tools actually working .
Hey, I’m Marco 👋
I build in public toward €1M, and you get to watch and steal everything I learn. You can read more about me and my project here.
Revenue to date: €220,000 / €1,000,000
There’s a moment when you realize the world has fundamentally shifted, and you’re either riding the wave or watching from the shore.
Mine happened when I read Sam Altman’s prediction:
“AI will make it possible for one person to build a billion-dollar company very soon.”
Then NVIDIA’s CEO doubled down:
“AI will create more millionaires in 5 years than the internet did in 20.”
I don’t just believe this. I’ve seen it starting to happen.
After selling my first side project for €220.000 and spending years as Chief Product & Technology Officer at startups and scaleups: managing tech teams, building digital and hardware products, applying AI, learning the ins and outs of scaling… I've realized something:
The barriers to building a million-dollar business have never been lower.
AI isn’t just a tool anymore. It’s a superpower for product builders.
But here’s the problem: millions of people now have access to this superpower, yet most don’t know how to turn it into sustainable revenue. They can build, but they can’t business.
So I’m going to prove it’s possible.
Starting October 1st, I’m documenting my journey to €1M in revenue as a solopreneur. Not starting from zero, I’ve already proved the model works when I sold my first side project, for €220.000. But after years of learning at bigger companies, I’m ready to continue that journey and take it much further.
This isn’t another “guru” promising quick riches. This is a product engineer and designer from Italy who’s already built and sold one side project, now betting everything on the idea that one person + AI can create something extraordinary.
What you’ll get here
Every week, I’ll share:
The unfiltered truth about building solo (the wins, the failures, the 3am debugging sessions)
Real numbers - revenue, costs, time invested, what’s actually working
Actionable insights from someone who’s been in the trenches of tech teams and startup exits
AI tools and strategies that are actually moving the needle (not just the shiny new toys)
This is for people who want to bet on themselves. Whether you’re a developer, designer, marketer, or just someone with an idea and the courage to try.
The real objectives, in order of ambition:
Reach €1M overall (I’m starting from the €220k I already earned)
Reach €1M ARR (Annual Recurring Revenue)
Reach €1M MRR (Monthly Recurring Revenue)
But here’s what matters most: the goal isn’t to hit €1M. The goal is to become the kind of builder who can. The number is a compass, not a destination. If I reach €1M, great. If I don’t but I’ve built meaningful products, helped others start, and lived on my own terms… I’ve already won.
This journey is for anyone curious about what that path actually looks like.
Why now?
Because at some point you have to stop talking about dreams and start chasing them
Because the window of opportunity that AI has opened won’t stay this wide forever.
Because talking about entrepreneurship and actually being an entrepreneur are two completely different things.
And because someone needs to show that it’s not just possible, it’s happening right now.
One Million Goal continues October 1st.
Are you ready to see what one person can build?
If you enjoyed this, you’ll love my weekly newsletter documenting the real story of building something from nothing in the age of AI.