Hey, I’m Marco 👋

One person. One laptop.

Building digital products in public on the road to €1M.

I’ve always loved building things.


A few years ago, I launched a small side project to help students prepare for university admission tests. It was scrappy, fun — and somehow ended up being acquired for €220K.

After that, I took the “serious” path: CTO in a hardware company, then Chief Product & Technology Officer in an edtech scale-up.
It was a great ride — teams, growth, leadership.
But over time, I started missing the thrill of creating something of my own.


So I decided to start over.
No investors, no big teams — just me, my laptop, and a bunch of ideas.

That’s how One Million Goal was born: a public challenge to build digital products and reach €1M in revenue, solo.
Every project, every win, every failure — shared transparently, so others can learn (and maybe get inspired to start too).

I believe AI is democratizing entrepreneurship.
Anyone, anywhere, can now build something valuable — fast.
This is my way of proving it.

Marco Santonocito

Outside of work, I’m based in Italy, engaged to Annalisa ❤️, and dad to a little girl named Isabel who reminds me every day why freedom matters.

Family <3

One Million Goal isn’t just a newsletter — it’s a front-row seat to the journey of becoming a modern entrepreneur.

If you’ve ever dreamed of building your own thing, I hope this space gives you the tools, stories, and courage to start.

👉 Join the journey to €1M — one product, one lesson, one step at a time.

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One person. One laptop. Building digital products in public on the road to €1M.

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Former CPTO. I’m building digital products solo, sharing everything I learn on the way to €1M.