Adam Lyttle: The Man Who Builds “Silly” Apps and Makes Millions Doing It

A Melbourne father of five went from $200,000 in debt to $1M in App Store sales. The secret wasn't one great idea. It was fifty small ones.

Mar 19 • Marco Santonocito

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What 986 Solo Startups Actually Look Like

I analyzed the full TrustMRR database so you don't have to. The numbers are more honest, and more hopeful, than you'd have you believe.

Mar 9 • Marco Santonocito

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Tony Dinh: the Vietnamese developer who chose to ship

A Vietnamese developer quit his safe job and built a $1M solo business. Here's his story.

Mar 5 • Marco Santonocito

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February 2026

How I Manage My Ideas

A system for capturing everything and building the right thing.

Feb 26 • Marco Santonocito

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How I Restyled My Substack (Prompts Included)

When your only free time is lunch breaks and you accidentally redesign your entire brand.

Feb 11 • Marco Santonocito

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The $5 Challenge

What students with five dollars taught me about constraints.

Feb 4 • Marco Santonocito

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Build in Public #4: Listen

Coco launches next week. Anapana growing. January was about listening to the people helping me build. Here’s everything that happened.

Feb 1 • Marco Santonocito

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January 2026

What One Million Goal Really Means

It's not about the money.

Jan 28 • Marco Santonocito

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Build in Public #3: Shipping while scaling

December 2025

Jan 7 • Marco Santonocito

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December 2025

Productive Zone of Disequilibrium

A mental model for leading others... and yourself.

Dec 17, 2025 • Marco Santonocito

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From Zero to Launch in 60 Minutes

The full blueprint of how I built an app live on stage using AI.

Dec 10, 2025 • Marco Santonocito

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Build in Public #2: Outside the Bubble

November 2025

Dec 1, 2025 • Marco Santonocito

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