One Million Goal

The Builders Organization

How should we organize a product team when building is no longer the main bottleneck?

Sep 3 • Marco Santonocito

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August 2026

Build in Public #6

The Direction Has a Name

Aug 6 • Marco Santonocito

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May 2026

I launched the best Ear training app so far

For five months I tried to build an ear training app I'd actually want to use. Here's what it took.

May 9 • Marco Santonocito

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April 2026

HeyDoctor: A medical learning app

How a cousin, a medical game, and one sleepless night turned into an amazing product.

Apr 22 • Marco Santonocito

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Build in Public #5: I'm Back!

Two months of silence. Three speeches. A lot of questions.

Apr 15 • Marco Santonocito

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March 2026

Adam Lyttle: The Man Who Builds “Silly” Apps and Makes Millions Doing It

A Melbourne father of five went from $200,000 in debt to $1M in App Store sales. The secret wasn't one great idea. It was fifty small ones.

Mar 19 • Marco Santonocito

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What 986 Solo Startups Actually Look Like

I analyzed the full TrustMRR database so you don't have to. The numbers are more honest, and more hopeful, than you'd have you believe.

Mar 9 • Marco Santonocito

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Tony Dinh: the Vietnamese developer who chose to ship

A Vietnamese developer quit his safe job and built a $1M solo business. Here's his story.

Mar 5 • Marco Santonocito

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February 2026

How I Manage My Ideas

A system for capturing everything and building the right thing.

Feb 26 • Marco Santonocito

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How I Restyled My Substack (Prompts Included)

The exact Midjourney prompts, workflow, and design decisions I used to rebrand One Million Goal during a lunch break.

Feb 11 • Marco Santonocito

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The $5 Challenge

What students with five dollars taught me about constraints

Feb 4 • Marco Santonocito

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Build in Public #4: Listen

Coco launches next week (hopefully). Anapana is growing. January was about listening to the people helping me build. Here’s everything that happened.

Feb 1 • Marco Santonocito

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