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The $5 Challenge
What students with five dollars taught me about constraints.
Feb 4
•
Marco Santonocito
4
1
2
Build in Public #4: Listen
Coco launches next week. Anapana growing. January was about listening to the people helping me build. Here’s everything that happened.
Feb 1
•
Marco Santonocito
5
4
3
January 2026
What One Million Goal Really Means
It's not about the money.
Jan 28
•
Marco Santonocito
6
2
Build in Public #3: Shipping while scaling
December 2025
Jan 7
•
Marco Santonocito
11
2
1
December 2025
Productive Zone of Disequilibrium
A mental model for leading others... and yourself.
Dec 17, 2025
•
Marco Santonocito
5
4
5
From Zero to Launch in 60 Minutes
The full blueprint of how I built an app live on stage using AI.
Dec 10, 2025
•
Marco Santonocito
37
18
4
Build in Public #2: Outside the Bubble
November 2025
Dec 1, 2025
•
Marco Santonocito
13
5
2
November 2025
Growth Strategy Matrix
A Builder’s Guide to Positioning Your Product
Nov 19, 2025
•
Marco Santonocito
9
2
2
Observe.
Try stopping for a moment. Look around. What are people really trying to get done? That’s where the next idea lives.
Nov 12, 2025
•
Marco Santonocito
13
2
8
Marc Lou: The Waiter Who Cracked the Code
How one French waiter turned radical transparency into a $1M solo empire.
Nov 5, 2025
•
Marco Santonocito
8
1
1
October 2025
Build in Public #1: The Month I Started Building Again
The first month after leaving my job — rediscovering time, creativity, and the joy of building again.
Oct 31, 2025
•
Marco Santonocito
17
5
1
Take Care of Your Most Important Product
Self-care is the foundation of everything you're building.
Oct 15, 2025
•
Marco Santonocito
10
1
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